Discipline:
Art Direction
Production
Client:
Year:
Elsewhere Audio
Brand Strategy:
Tim Hoffmann
Art Direction:
Zoe Darlington
Elsewhere Audio
An independent label photographed through the people and the instruments — not the records.
APPROACH
Everything that earned Elsewhere its reputation came from a single refusal — never separating the artist from the tools, the sound from the room it was made in. We built the new visual language around that refusal, scaled.
Everything that earned Elsewhere its reputation came from a single refusal — never separating the artist from the tools, the sound from the room it was made in. We built the new visual language around that refusal, scaled.
CONTEXT
Elsewhere Audio is an independent label working at the edges of electronic, ambient and experimental music. A decade of careful A&R has made it a quiet authority for listeners who care about how music is made, not just what it sounds like. As the roster grew, they came to us with a question they couldn't stop asking: how do we present our artists without turning them into product?
Elsewhere Audio is an independent label working at the edges of electronic, ambient and experimental music. A decade of careful A&R has made it a quiet authority for listeners who care about how music is made, not just what it sounds like. As the roster grew, they came to us with a question they couldn't stop asking: how do we present our artists without turning them into product?
THE PROCESS
We went to them — bedrooms with vinyl on the floor, garages converted into studios, the corner of a flat where the synth lived. By the third visit nobody was performing for the camera anymore.
We went to them — bedrooms with vinyl on the floor, garages converted into studios, the corner of a flat where the synth lived. By the third visit nobody was performing for the camera anymore.
RESULTS
The visual system was adopted across Elsewhere's full catalogue within four months. Two portraits were selected for the AGI Open collection.
The visual system was adopted across Elsewhere's full catalogue within four months. Two portraits were selected for the AGI Open collection.
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